How Low Can They Go?

Target enters the book price war with Amazon and Walmart. The New York Times reports today that Target matched online prices with Walmart's $8.99 for the top 10 pre-ordered books, which prompted Walmart to lower its price to $8.98.

In the article, Barbara Kingsolver said, “Obviously, authors don’t own our physical books, just the words inside, so we have no control over how they’re sold.” She added, “But we can ask our readers to consider how much they value their local bookstores. If this price war is another way of using volume discounts to put independent booksellers out of business, then every thoughtful reader is going to lose in the long run.”

Any guesses on how low these prices will go?