Promotions Coordinator, Allison Hoch, was one of four MIT Pressers manning our booth at the Society for Neuroscience Annual Meeting in Chicago last month. Here are some highlights:
Society for Neuroscience is one of my favorite meetings to attend as an exhibitor. The folks at this meeting - all 30,000+ of them - spend plenty of time on the exhibits floor and especially along publisher's row. Our reputation seems to proceed us - our strong history in this field garners us a lot of attention. I love getting to interact with our customers who seem as equally passionate about buying our books as I am about selling them. It was a thrill to attend this conference for the fourth time and be greeted by familiar faces returning to our booth to purchase new titles and beloved favorites for their friends or students.
This is the largest conference we attend and one of the longest; my co-workers and I spent a week in Chicago where this year's Society for Neuroscience meeting was held. Two days of travel, one day to set-up, four days of selling, and one day off in-between. The days in the convention center start for us at 8:30 am when we arrive early to set-up our computers and end at 5:30 when we finally close up shop and usher the last straggling customers out of the booth. This year things were so busy that we even brought packed lunches to eat between sales. And we celebrated successful work days with hot pastrami, deep-dish pizza, or one of the famous Illinois "Horseshoe" sandwiches.
This year was a record one for us - we practically sold out of every title we brought. Whether it was our new 30% conference discount or just a hunger for knowledge, we'd be hard-pressed to say, but the economy did not seem to waylay the majority of our customers. As always, our bestseller was Ramon y Cajal's Advice for a Young Investigator but we also saw a lot of interest in our new titles: Charles Gross' A Hole in the Head, Why We Cooperate by Michael Tomasello, Computational Modeling Methods for Neuroscientists by Erik De Schutter, Wednesday is Indigo Blue by Richard Cytowic and David Eagleman, and of course Michael Gazzaniga's new book (4th) editon of The Cognitive Neurosciences.