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« Asylum: Three Weeks On Press in China | Main | What Fills the Hole Where the Abandoned Wal-Mart Was? »

August 14, 2009


Dr. Jochen L. Leidner

Dr. Brynjolfsson suggests that Twitter and Wikipedia participation creates value of some sort (as intangibles) but the question remains how to monetize the various activities, since value to society is nice, but not something that can sustain a company. To date, there seem to be two models: advertising (Google), offering something for free and then selling a premium version (Adobe), but both models do not directly monetize content, i.e. the core asset produced.

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